Staples.com Essay Example | Topics and Well Written Essays - 750 words

Staples.com - Essay Example Would you pursue wallet share or market share as the first priority? Or would you pursue both? Staples.com strategy is very timely as the only online competitor they had was Office Depot and as per the Forrester Research online sales of office supplies were expected to reach $65 billion by 2003. Their cohesive marketing campaign aimed at offering multiple channels so they could reach more customers. They were realistic in their approach as far as advertising budgets were concerned despite having ample capital. They did not want to follow what others were doing and wanted to use the traditional, cost-effective direct marketing strategies. They were not following a ‘get big strategy’ because they differed in their marketing approach. They had a balanced approach. Lewis’ strategy to first capture the market share holds more importance. To expand and achieve the target growth, competing with mass discounters and mass merchants would not commensurate with the image that they were trying to build. Once the market share is captured, wallet share would happen auto matically. Staples.com should expand into the SOHO services market because for small businesses it is time and cost effective to find all services from one source. To offer services like intranet, telecommunications, take care of payroll and other accounting services, it would be better for Staples.com to tie up with external service providers. Creating services would require more manpower and there is the possibility that their focus might shift from their primary goal. They can oversee the services to ensure quality and professionalism is maintained. Staples.com should not compete with mass discounters and merchants. This adversely affects the image of the company. They should aim at capturing the market share which would help them to meet their growth targets. If they start offering discounts to match competition, they might have to compromise on services. Besides, the

Vicarious Liability Essay Example | Topics and Well Written Essays - 500 words

Vicarious Liability - Essay Example The concept of vicarious liability can be substantiated in this case in numerous ways. The first evidence can be observed on the agreement signed between Robert Courtney and Eli Lilly and Company. Whereby, Elil Lilly and company were supposed to supply Courtney with Chemotherapy drugs. However, Robert Courtney started participating in pharmaceutical fraud by buying drugs from a grey market and at the same time diluting Taxol and Gemzal drugs supplied by Eli Lilly and company. This means that Elil Lilly and company had a vicarious liability due to the tortuous acts committed by Robert Courtney of whom they had a special relationship based on the agreement they had signed (Giliker, 2011). The second evidence of vicarious liability can be observed between Doctor Hunter and Robert Courtney. Doctor Hunter was supplied cancer drugs by Robert Courtney pharmacy whereby, he used those drugs to diagnose his patient without the knowledge that Courtney had diluted the drugs. This resulted to substantial harm to the patients diagnosed by Doctor Hunter. Therefore, based on this relationship Robert Courtney had vicarious liability towards Doctor Hunter’s patients. This is because Courtney was responsible for the harm that doctor hunter had caused towards his patients (Moses & Jones, 2011). The organizational parties that could be held liable in this case include: Eli Lilly and company, Bristol-Myers Squibb Company, Kansas City General Hospital where Doctor Hunter was working and finally Research Medical Towers Pharmacy Owned by Robert Courtney. Eli Lilly and company were liable because the organisation had a special relationship with Courtney. This relationship was established via an agreement whereby, Eli Lilly pharmaceutical company agreed to be supplying Robert Courtney Pharmacy with chemotherapy drugs. This means that Eli Lilly and Company had a corporate