3 Types of Parenthetical Problems

3 Types of Parenthetical Problems 3 Types of Parenthetical Problems 3 Types of Parenthetical Problems By Mark Nichol 1. The survey found increasing demand for customer experiences that are difficult, if not impossible to deliver with legacy systems. Writers sometimes carelessly neglect to close a syntactical door after opening it. In this case, â€Å"if not impossible† is a parenthetical interjected into the main clause, so a comma must follow as well as precede it: â€Å"The survey found increasing demand for customer experiences that are difficult, if not impossible, to deliver with legacy systems.† 2. Similar to the Internet in the 1990s that transformed business models to adopt e-commerce and new ways of working, cryptocurrencies and blockchain have the potential to disrupt in ways not even imagined. There is only one Internet, but this sentence implies that more than one exists, and that the one in question transformed business models in the manner described, but the reference to transformation is parenthetical, and nonessential to the main clause, so it should be set off with a comma as a parenthetical by preceding which, which replaces that to signal the nonrestrictive nature of the parenthetical: â€Å"Similar to the Internet in the 1990s, which transformed business models to adopt e-commerce and new ways of working, cryptocurrencies and blockchain have the potential to disrupt in ways not even imagined.† (The comma that separates the subordinate clause, â€Å"Similar . . . working,† from the main clause, â€Å"cryptocurrencies . . . imagined,† doubles as the parenthesis-closing punctuation mark.) 3. Three board members, John Doe, former CEO of World Wide Wickets; Jane Smith, CEO of Global Tetrahedron; and James Jones, executive director of the Church of the SubGenius; voted against the measure. The series of names and job titles is parenthetical to the main clause, â€Å"Three board members voted against the measure.† However, the punctuation marks that open and close the parenthetical do not match, and all the semicolons are problematic because they syntactically cut off â€Å"voted against the measure† from the rest of the sentence. The simple solution is to replace the overkill semicolons with commas because the sentence structure precludes confusion about the corresponding names and titles: â€Å"Three board members, John Doe, former CEO of World Wide Wickets, Jane Smith, CEO of Global Tetrahedron, and James Jones, executive director of the Church of the SubGenius, voted against the measure.† Alternatively, if the writer insists on using semicolons, splice the two parts of the main clause into one uninterrupted statement as a setup to a list that follows a colon: â€Å"Three board members voted against the measure: John Doe, former CEO of World Wide Wickets; Jane Smith, CEO of Global Tetrahedron; and James Jones, executive director of the Church of the SubGenius.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?The Parts of a WordTypes of Ignorance

Social Security Disability

Social Security Disability The Social Security Disability Administration has Added Three New Compassionate Allowances Conditions The Social Security Administration put the Compassionate Allowance Program in place to properly identify claims where the applicant’s disease clearly meets the administrations standard of disability.Acting commissioner of Social Security, Nancy Berryhill, recently announced the addition of three new Compassionate Allowances conditions to the current list. These conditions include:Vanishing White Matter DiseaseCongenital Myotonic DystrophyKleefstrsa SyndromeNancy Berryhill explained, â€Å"Social Security is committed – now and in the future – to continue to identify and fast-track diseases that are certain or near-certain to be approved for disability benefits.†To read the full press release click here.The Compassionate Allowances Program does not cover all medical conditions, but there is still help out there for those in need of social security disability benefits.With the IT program in place, those who have been diagnosed with a medical condition not co vered by the program can utilize the benefits of the Social Security IT program. This program allows Social Security to obtain ones medical records much faster and more efficiently bypassing the wait of health care organizations.It is important for all applicants to keep detailed medical records throughout the application process. In order for the Social Security Administration to make an accurate determination of ones conditions the applicant must submit detailed medical records.Trying to secure disability benefits on your own is very complicated. Especially when significant medical conditions are a factor, it extremely beneficial to hire an experienced Michigan disability lawyer.There are many steps in the social security disability benefits application process, and an experienced disability lawyer can guide you through and handle many of the steps for you.If you are unable to work due a medical condition, mental illness or permanent disability call Disability Attorneys of Michiga n at 800-949-2900 for help today. And if you have tried to get disability benefits on your own, and have been denied, don’t give up, call us for help.Call Disability Attorneys of Michigan at 800-949-2900 for a free confidential consultation. We’ll let you know if we can help you get a monthly check. It is very difficult trying to get social security disability benefits on your own in Michigan. Don’t worry; just call Disability Attorneys of Michigan for help.If we do not win your disability case, you owe us nothing. We only get paid if we win your disability benefits claim.Disability Attorneys of Michigan works hard every day helping the disabled in Michigan get the disability benefits they need. If you are unable to work, contact Disability Attorneys of Michigan for a free consultation at 800-949-2900.Let Michigan’s Leading Social Security Disability Law Firm Help You Get The Benefits You Deserve.Disability Attorneys of Michigan. Compassionate Excellence.

Discuss whether the division between virtual and real is becoming more Essay

Discuss whether the division between virtual and real is becoming more blurred through the use of augmented reality - Essay Example It is a part of common sense that we rarely can view it. It is an idea according to which each individual has a mind. The constituents of the mind include faiths, apprehensions, anticipations, motivations, yearnings, etc. The continuity of our minds is the source of our personality and identity as individuals. In the past couple of centuries we have also become convinced that this common-sense psychology is rooted in the brain. These mental conditions and occurrences are somehow going on in the neurophysiological systems of the brain. So this leaves us with two stages at which we can illustrate and elaborate human beings: a level of common-sense psychology, which seems to operate well enough in practice although not scientific; and a level of neurophysiology, which is definitely scientific. However, the most modern specialists know very little about the level of neurophysiology (Searle, 2007, p. 1). What we call minds are merely very complicated digital computer programs. Mental states are only computer states and mental procedures are computational systems. Any process whatever that had the correct program, with the correct input and output, would have to have mental conditions and systems in the same literal sense that we do. The programs in question are "self-modifying" or "self-structuring" "systems of representations" (Searle, 2007, p. 2; Calvin, 1987). The fast progress of computers may indicate the possibility of these machines replacing human brain and emulate human intelligence. It is apparent that at least some human mental capabilities are algorithmic. It follows that a person could not find out that the brain or anything else was inherently a digital computer. A person can allocate a computational interpretation to it. Some physical arrangements make possible the computational application much better than others. That is why we put

AMP for business and management Dissertation Example | Topics and Well Written Essays - 15000 words

AMP for business and management - Dissertation Example Moreover, one of the main points of importance of the World Trade Organisation lies on its ability to increase the quality of the products and services being offered whilst ensuring that a significant reduction in terms of costs is attained. Pertinently, the World Trade Organisation also allows access to untapped markets and has helped countries and governments in their battle against poverty (Winters, McCulloch and McKay 2004). The World Trade Organisation has contributed to the fight against poverty. Unfortunately, it remains a known fact that not all countries have actually received benefits from free trade that the World Trade Organisation promises to promote. Notwithstanding the inability of the World Trade Organisation to successfully aid countries and governments in their fight against poverty, a number of global companies has benefitted from it because of its capacity to promote free trade. In this regard, it is of utmost significance for countries that wish to go global to t ake free trade into consideration so as to effectively affect their transactions in a quite complicated market environment (Winters, McCulloch and McKay 2004). Background, Aims and Objectives Based on the foregoing section, the promotion of free trade through its liberalization has fueled globalization (Goldstein 2007). Cogently, it has given companies the needed access to markets that were once untapped. In the same manner, the promotion of free trade has arguably enabled global companies to actually take advantage of different countries by helping them mitigate their costs and reach their bottom lines. From its inception, even during the time when it was still known as the General Agreement on Tariffs and Trade (GATT) until today, in its current form, the World Trade Organisation has worked actively to attain greater trade liberalization (Thirlwall and Pacheco-Lopez 2008). Apparently, the World Trade Organisation has given paramount concern to the need to help nations attain their full potential whilst at the same time, providing solutions to the different concerns of their member countries. In the recently concluded Uruguay Round, the World Trade Organisation has successfully entered into better binding agreements that could help them solve pertinent trade issues. Undoubtedly the Uruguay Round, in this respect has been more successful as compared with the previous WTO Rounds in the past (Thirlwall and Pacheco-Lopez 2008). The recently concluded Uruguay Round, aside from what has been previously mentioned, was also successful in terms of increasing the opportunities related to Trade Liberalization. Interestingly, the entrance of the People’s Republic of China has likewise resulted to a significant increase in the global market size, taking into consideration the fact the country has the largest population worldwide. The entry of the Chinese into the World Trade Organisation has likewise resulted to the significant refurbishment of their economic polic ies, their social and legal systems. The Chinese government has also effected a reduction in their tariff rates that previously discouraged the foreigners from entering their market (Goldstein 2007). Finally, the Uruguay Round has resulted to the rise of the private sectors within the member countries thereby enabling them to attain a significant growth in their countries. Consequently, the rise of the p

The Case Study of Aalsmeer Flower Auction, Introducing an Information Essay

The Case Study of Aalsmeer Flower Auction, Introducing an Information System - Essay Example A range of facilities are available at the auction, such as access to marketing channels and financial information, storage facilities and management of logistics. Prices of flowers are determined at these auctions because it offers a nodal point where suppliers and buyers can meet, and the prices set at the auction are also used in other parts of the world as price indicators. The auction also provides a place where growers who bring their flowers in large quantities at optimum transportation costs and can then break them down into smaller quantities for specific buyers and thereby improve efficiency. While this has been a good arrangement for several years, certain developments have created a problem situation where the level of business at the auction may be compromised. These developments are as follows: (b) While growers are able to achieve efficiency by getting savings in transportation costs, retailers are unable to achieve similar efficiencies because consumer tastes are changing and in order to satisfy those changing tastes, retailers need access to fresher flowers, smaller quantities, larger number of varieties and more than one delivery every week, thereby making the supply based auction unviable in a situation where demand might need to drive supply. (c) The voice of retailers and their changing demands has become sharper, because of the mergers and acquisitions among them. Growers are also becoming more interested in using electronic means to sell their products. In view of the above, the Alsameer Flower Auction has felt the threat to its existing business processes and experienced the need to bring about structural and operational changes to improve their market share, strengthen their connection with wholesalers and retailers, reduce the transaction costs and enable innovation. In order to achieve these aims, the

Gender Inequality In The Labour Market

Gender Inequality In The Labour Market Sex is what distinguishes men and women biologically, namely it describes the physical qualities which derive from variations in chromosomes, hormones and genitalia. Gender refers to a set of culturally defined characteristics which determine societys view of people as masculine or feminine. Sociologists have long debated over the causes of unfair sexual divisions of labour. Some have forwarded biological explanations, whereas others hold responsible the socialisation of gender roles. In this essay I will look at how the nineteenth century socialisation of gender roles is believed to have affected womens position in the labour market. I will then consider the increasing feminisation of the labour market and seek to explain the persistent inequalities between men and women. However, since the mid-twentieth century there has been an increasing feminisation of the workforce. According to Ulrich Beck, women are setting the pace for change (HaralambosHolborn, 2008, 647). In Becks view, we are moving into the second modernity (as against post modernity). He argues that in our society, characterised by risk and uncertainty, women have realised the importance of self-reliance and have sought to widen their participation in the labour market and as a result have changed the social discourse. This has been made possible by a number of factors. The increased possibilities of an education, the development of domestic appliances, the growing tendency for smaller families, the Feminist Movement of the 1970s, the steady expansion of the service industry, the increase in living costs and the consequent need for two incomes are all factors which have generated a shift in traditional family patterns and significantly changed the gender division of labour. A UK Labour Fo rce survey conducted in 2005 suggests that the rates of employment for women of working age have risen to 70% in 2004 compared to 56% in 1971. In contrast, employment rates for men have declined from 92% to 79% (Giddens, 2006, 755). Despite womens increased participation in the labour market, barriers to equality remain. Although 75% of women of working age are in employment in the UK, it has been shown that in high-earning, high-status professions they are severely under-represented (www.employment-studies.co.uk). 2005 demonstrated, in terms of vertical segregation, that 83% of chief executives, 71% of sales managers and 70% of management consultants were men, whilst 96% of dinner ladies, 95% of receptionists and 76% of cleaners were women (HaralambosHolborn, 2008, 124). Different reasons are held responsible for such disproportion. One argument is that jobs are highly gendered, with a tendency for high-status, high-paid jobs to be male-dominated because they have traditionally been perceived as masculine. Radical feminist Sylvia Walby claims women are subjugated by patriarchal values that discriminate and confine them to specific areas of work (HaralambosHolborn, 2008, 113). Not only are women under-represented at the highest levels of the occupational structure, they have likewise not achieved equality of pay, despite liberal feminists success in campaigning for equal pay legislation. The wage gap was once thought to be narrowing, however, new figures suggest that the pay divide is still a matter of concern today. According to the Office for National Statistics, the pay gap between men and women in full-time work has increased to 17.1% since 2007 (The Guardian,15/11/08). The median full-time gross weekly earnings per week for men in 2007 were  £498, whilst for women they stood at  £395. In 2008 they stand at  £521 for men and  £412 for women. It has been calculated that over a lifetime, women working full-time will earn an average of  £369.000 less than their male colleagues. This result, according to the annual survey conducted by the World Economic Forum, places Britain 81st in the world ranking in terms of equal pay for men and women in sim ilar jobs (The Guardian,15/11/08). Part of the reason would appear to be because of horizontal segregation. Much of the female workforce is clustered into a range of semi-skilled, low-status and poorly paid occupations. Across the occupational structure, men predominate in such lines of work as manufacturing, construction, IT and business industries. Conversely, women are overwhelmingly represented in health and social work, teaching, catering and cleaning (HaralambosHolborn, 2008, 123). Feminists, therefore, see this as a reflection of the two spheres ideology. 2005 demonstrated, in terms of horizontal segregation, that 79% of social workers and 73% of teachers were women. In the same year, 90% of the construction industry and 76% of people working in transport were men (HaralambosHolborn, 2008, 123). In addition, the fact that many women work in the part-time sector can be part of the reason for the poor levels of pay they are subject to. Occupational segregation has been used to explain such high concentration of women in part-time work. Despite the disadvantages it involves, part-time work seems to remain a popular choice for women. In 2004, 5.2 million women in the UK were in part-time employment, compared to 1.2 million men (Giddens, 2006, 757). Social forces such as limited childcare assistance and gender discrimination have also been held responsible for such large numbers of women in part-time work. Many women seeking full-time employment often face unjust hurdles which men do not encounter: a Fawcett Society study (the leading liberal feminist organisation) reveals that 52% of employers consider the chances of a new member of staff becoming pregnant before employing them (www.fawcettsociety.org.uk). However, whilst it is possible that this may discourage many women who intend to have children from looking for full-time work, this is not on its own sufficient reason to explain such a heavy influx in the part-ti me sector. Catherine Hakims preference theory suggests that womens position in the labour market depends entirely on the rational choices they make (HaralambosHolborn, 2008, 125). Hakim identifies two types of women: those who commit themselves to full-time careers or those who prioritise their domestic responsibilities. According to Hakim, many women have different work orientations than men, leading them to choose part-time occupations which enable them to balance their domestic and professional lives. Rosemary Crompton and Fiona Harris agree that womens position in the labour market is influenced by their decisions. They argue, however, that the choices women make are not always rational, but are the results of the practical challenges and cultural norms they may face. Crompton and Harris believe that women often start a career committed to the idea of full-time employment and the family sphere in equal measure, but in later life might have to compromise one or the other for a variety of rea sons. There is, therefore, an important debate between feminists. Additional theories have been advocated by sociologists to explain womens continued limitations in the job-market. Talcott Parsons functionalist human capital theory suggests that womens natural role is that of childcare. The theory implies that women are likely not to commit to a career or gaining qualifications, preferring to dedicate themselves to their children (HaralambosHolborn, 2008, 125). According to Parsons, this lack of commitment or skills renders women less valuable to the employer, and is ultimately the reason for womens disadvantaged position in the labour market. However, critics of the theory point out that it does not account for the large number of women who dedicate themselves to a career and still end up in lower-paid, lower-status jobs (HaralambosHolborn, 2008, 125). Barron and Norriss dual labour market theory promotes the idea of two labour markets: a primary sector in which professionals and skilled workers belong, characterised by highly paid and secure jobs, and a secondary sector, consisting in lowly paid, less secure jobs mainly occupied by unskilled labourers. According to Barron and Norris, women are more likely than men to work in this sector because they are less interested in wages or status, a view which echoes that of Hakim. Transition from the secondary to the primary sector is rare, ending in confinement within a range of low-paid jobs for ones entire working life. The theory is criticised by feminists for not being able to explain why skilled women often earn less than men in similar work, or why they get promoted less often than men in the same job (HaralambosHolborn, 2008, 126). In the past century, women have made a revolutionary ascent in the labour market even if many work in the part-time sector. However, the rate of improvement seems to have stalled rather than grown. Despite legislation such as the Equal Pay Act (1970) and the Sex Discrimination Act (1975), vast inequalities remain in Britain, especially in terms of pay and status. It might well be that more radical reforms need to be made. In Norway, for example, hundreds of women have benefitted from a new act, passed in 2003, which stipulates that companies must increase the number of women on their boards to 44.%. This now means that Norway heads the league table for gender equality, 12 places above the UK (The Guardian, 17/11/08). This suggests that post-feminists are mistaken in believing there is no more for feminists to do. A third wave of feminism, as suggested by Katherine Rake, or new feminism, to use Natasha Walters term, may be precisely what is needed.

Essay --

What assessment data is relevant to this patient that must be recognized as clinically significant to the nurse? The patient's vital signs are within normal limits for his age and patient has had good enteral intake for nurses shift and has had good output. Patient shows no signs of retractions and has good aeration. Patient IV access has been changed to a saline lock to keep the line open. Patient has no pain at this time. Rationale: has the status of the patient improved or not as expected to this point? What data supports this evaluation assessment? The patient has improved as was expected as evidenced by vital signs within normal limits for his age and patient has had good enteral intake for nurses shift and has had good output. Patient shows no signs of retractions and has good aeration. Patient’s IV access has been changed to a saline lock to keep the line open. Patient has no pain at this time. What pre-procedure teaching is needed for Jaxon and his family regarding the PICC insertion? What are appropriate techniques should be used for the teaching? Teach the family tha...

Ancient Greek Musical Instruments

Lyra: originally called Chelys, because of the tortoise shell used as its sound box. According to Nicomachus of Gerasa (Ist cent. AD), the tortoise-shell Lyra was invented by god Hermes, who gave it to Orpheus. â€Å"Orpheus taught Thamyris and Linos, and Linos taught Hercules. When Orpheus was killed by the Thracian women, his lyra was thrown into the sea, and washed ashore at Antissa, a city of Lesbos, where it was found by fishermen, who brought it to Terpander, who in turn carried it to Egypt and presented it to the Egyptian priests as his own creation. We don't know how many strings the original Lyras had. By the time of Terpander (8th-7th cent. BC) Lyra was a seven stringed instrument and from many ancient sources we know that this type remained in use for a long time during the classical period. The addition of an eighth string in the 6th century BC is credited by Nicomachus of Gerasa to Pythagoras. By the fifth century there were Lyras with anything from 9 to 12 strings. The strings (neura) were made of animal gut of sinew, but there are also references of strings made of linen or hemp.Lyra was mainly used for the musical education of the young, and by amateur players in general. Cithara plucked instrument with 5 strings originally, but later with as many as 12 strings. Cithara was bigger than the Lyra and it was the principal concert instrument played by professional musicians, the citharodes. According to Plutarch, cithara was designed by Cepion, a student of Terpander. Many instrument names like guitar, cittern, zither etc. derive from the word cithara. Barbitos or Barbiton is an instrument of the Lyra family and resembles a Lyra, but it has longer arms and narrower sound box.Musicians of the School of Lesbos, like Alcaeus and Sappho, are frequently depicted in vases playing the Barbitos. Phorminx probably the oldest of the Cithara type instruments. From references in ancient sources (Homer, Hesiod, Aristophanes) we know that Phorminx was richly dec orated with gold and ivory, and accompanied the singing of the epic singers called rhapsodes. Epigonion belongs to the psaltery family and it is the instrument with the largest number of strings, sometimes as many as forty (Polydeuces).It may owe its name to the fact that it was played ‘on the knee' – Greek ‘epi gonu', or maybe because its inventor was someone named Epigonus. Pandouris or pandourion, also called trichord because it had three strings, is the first fretted instrument known, forerunner of the various families of lutes worldwide. Source of our knowledge about this instrument is the Mantineia marble (4th cent BC, now exhibited at Athens Archaeological Museum) depicting the mythical contest between Apollo and Marsyas, where Pandouris is being played by a muse seated on a rock.

Oryx & crake study notes

Snowman living conditions are as follows he sleeps on a metal cot with mattress, he is homeless, and he drinks water with twigs and dirt in it from a runoff. 2. Snow man revises some of his thoughts in the chapter the voice because he misses human to human contact and he keeps hearing different woman voices in his head. 3. Snowman Is like the abominable snowman because he is mysterious, alone, and thinks he is an urban legend. 4. Can't find words ;you did this;. 5.Animals were being burned in the bond fire witnessed by young Jimmy, they were being burned because of the disease. 6. The confrontations are important between Jimmy parents in the bond fire chapter because it got Jimmy out of trouble for burning his hair. 7. The goal of the pigeon prove that at organic farms was to grow extra organs so they will have spares when the need them. 8. Ramona is one of Jimmy dad's coworkers what Jimmy notices about her is that she is much younger than Jimmy's father and that she inquired about J immy's mother although. The planeloads are the cities. The compounds are much different from the cities they are protected, don't have diseases in them, and have a lot more security. 10. I think Jimmy's mother means that she thinks she Is infected but not by the same virus but something that isn't contagious or dangerous and it affects her own mental ability.

French Revolution essays

French Revolution essays On AUGUST 10, 1792, enraged Parisian men and women attacked the kings palace and killed several hundred Swiss Guards. The result of this journee was the radicalization of the Revolution. Louis and Marie Antoinette were forced to flee the Tuileries and took refuge in the Legislative Assembly itself. The royal family was placed under house arrest, and lived rather comfortably, but the king could not perform any of his political functions. Although the revolutionaries had drafted a constitution, now they had no monarch. By September, Paris was in turmoil. Fearing counter-revolution, the sans-culottes destroyed prisons because they believed they were secretly sheltering conspirators. More than one thousand people were killed. Street fights broke out everywhere and barricades were set up in various quarters of the city. All this was done in order to consolidate the Revolution to keep it moving forward. On September 21st and 22nd, 1792, the monarchy was officially abolished and a republic established. The 22nd of September, 1792 was now known as day one of the year one. In December, Louis XVI was placed on TRIAL for violating the liberty of his subjects and on January 21, 1793, Louis was executed like an ordinary criminal. From this time on, the Revolution had no recourse but to move forward. After the execution of Louis, the National Assembly, now known as the National Convention, faced enormous problems. The value of paper currency (assignats) used to finance the Revolution had fallen by 50%. There was price inflation, continued food shortages, and various peasant rebellions against the Revolution occurred across the countryside. France was close to civil war. Meanwhile, the revolutionaries found themselves not only at war with Austria and Prussia, but with Holland, Spain and Great Britain. As the Revolution stumbled under the weight of foreign war and civil war, the revolutionary leadership grew more radical. Up to Jun...

Take home exam Assignment Example | Topics and Well Written Essays - 1250 words

Take home exam - Assignment Example The attitude of the customers also gets influenced by the promotional activities carried out by the company such as advertisement. Irrespective of the nature of the customers, it is the duty of the marketers to properly understand the needs of the customers. In doing so the marketers would be able to develop goods or services which would meet the need of the customers a lot more precisely than the competitors, The main problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers correctly is quite difficult. The customers do not actually make purchases without thinking carefully about the needs. Wherever there is a presence of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The organization that can understand why customers make decisions such as who buys the products; how they buy; where they buy; why they buy; would have more chances to become successful. The philosophy that guides all the marketing activities is the core concept of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives; The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ... To implement the marketing concept a company must have good information regarding the needs and demands of the customers to develop a customer oriented strategy (Pride and Ferrel 4). As far the topic of forcing the customers to buy products that the customer may not is concerned; it can be said that the core concept of marketing actually puts the customers at the very beginning of the marketing process. Before developing any products the marketers usually go for a market research to understand the need and demand of the customers and then only the products as per the needs of the customers are developed. Any great innovation including the launch of the smart phones is actually a result of the understanding the customer demand through he market research. Addition of mp3 players of cameras are actually augmentation. The core product of a cell phone remains to be the on the go telecommunication facility provided by the phone. But features such as cameras or mps players actually were lov ed by the customers. Hence the marketers realized that the customers are actually looking for total package in a cell phone and hence the marketers such as Apple and Samsung decided to launch smart phones. The same principles can be applied in case of automobile manufactures also, in the initial days, very few automobile manufacturers used to provide financing and hence the customers had to look for other means to go for financing. But now all most all the companies provide the facility of car financing. This again shows the importance of understanding the customer demand. To conclude things it can be said that the marketers do not force the

Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 1250 words

Success in Social Commerce - Research Paper Example As the result, Google Analytics and Facebook Connect (Tonkin, Whitmore, & Cutroni, 2011) have now come up with tools and strategies that are showing positive ROI to marketers. In addition, a number of market research companies have carried out researches to understand the relationship of social media experience with consumers’ purchasing decisions. The results indicated that ‘like’ button acts as a significant factor that influences users to purchase a product/service from a specific retailer. In this regard, marketers are now looking at different ways of transforming experiences into measurable returns that will allow a rapid evolution of social commerce (Blanchard, 2011).While the paper is focusing primarily on ‘return on investment’, it is imperative to understand that ‘return on investment’ is usually considered as metrics that is not the case. ROI itself requires metrics for measurement of its business value, and business experts hav e come up with the following equation to calculate return on investment of something:ROI = Benefits - Costs x 100 = Percentage Return on the InvestmentThe equation of ROI is self-explanatory; however, the paper will now include an example that will clarify the applicability of ROI in social commerce largely. Sea World San Antonio is a venture of SeaWorld Parks & Entertainment (2013). The company created different content based on interests and attitudes of these roller coaster fans.... This paper is an attempt to understand different aspects of social commerce that will allow a comprehensive understanding of complexities that revolve around success of the notion. Discussion While social commerce presents an interactive shopping platform to consumers, it is imperative to see the potential of social commerce from businesses’ perspective. From retailers’ point of view, it has been an understanding that the social commerce has been successful in providing opportunities to retailers to engage people in exploration of their products by creating viral experiences (Ickler, Schulke, Wilfling, & Baumol, 2009). In addition, social commerce enables retailers to bring their products to a place where people interact with each other that is contrary to traditional shopping trend where people have to reach to the place to buy something. Another distinction from traditional commerce is that social commerce focuses on socially enriched relationships rather than one-to- one relationships that usually exist in traditional commerce settings. Rather, social commerce promotes dependence on interaction and experience of users with users; in other words, consumer-to-consumer communication that results in buying or selling of any product or service. The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success. For instance, as discussed earlier, ‘return on investment’ (Marsden, 2010) is the metric that business organizations usually use in traditional commerce setting, and