Motivation Plays a Major Part in Second Language Acquisition Research Paper

Motivation Plays a Major Part in Second Language Acquisition - Research Paper Example As the paper outlines, there are some people who seem to patronize their own language so much that they refuse or find it hard to learn a second language. As every individual talk with ease in their native tongue, learning to communicate in a second language becomes more difficult particularly if the learner's environment is unsupportive. If the learner's family, workmates, and friends are not proficient at the new language the learning process would be hard to attain as the learner will not be able to apply the second language in everyday life.  Motivation is one of the keys to acquiring a second language. A number of students are motivated to learn a second language with their desire to travel and have a better future, or when a student has developed a particular liking in knowing about the customs and language of a country of interest. The educators also play a vital role in keeping the second language learner motivated.  Recently, discussion on the role that motivation plays in second language acquisition is prevalent. In this paper, I would like to present the arguments for and against the idea that motivation indeed plays a major part in learning a second language.  Motivation can lead to language acquisition when done in a manner which is higher than what would be the case when it would be inexplicably missing. In such circumstances, there is a need to inculcate the right kind of attitude and feelings in individuals who want to acquire a second language for their own betterment that they understand the need to be motivated at all possible times [Dornyei, Csizer & Nemeth, 2006]. It is for this reason that Gardner and Lambert (1972) opined that there are in essence a couple of different types when one talks about motivation in the related segments. These could be attributed to the integrative motivation and instrumental motivation. The difference between these is that integrative form of motivation is more inclined with the establishment of the secon d language within the environs of a particular individual; on the other hand, a learner who has an instrumental motivation aims to learn the second language due to the sound performance of a single function or reason for that matter. Thus, there is a huge difference as far as their overlapping methodologies are concerned. In the integrative form of motivation, the learner has generated positive vibes and feelings with the purpose; but in the instrumental sense of motivation, the feeling is just present to capture the functional basis than anything else. The role here is to integrate the language that is being learned rather than use it for a functional reason and then discard when the intent was consummated. The second language acquisition process thus becomes more significant when the need is to seek it from the integrative stance rather than the instrumental basis. The integrative motivation of second language learning does wonders to the learner than instrumental motivation since the individual's interest grows beyond the mere curiosity of mastering the new lingo; the student/learner also delves into the various cultural ideologies, the people, and the set of customs that surround the new language learned.

Gender and Power in the Media Essay Example for Free

Gender and Power in the Media Essay Media is the best avenue for companies to advertise their products, especially if they want to reach a greater scopre of target consumers. Every day, persuasion through the television, internet, and radio commercials, as well as in printed ads and billboards will make them sell more of their products in an effectual manner (Allen). Radio and television are the two channels where most Americans get information, especially news, aside from the Internet, magazines, and many others. And because of these two media, they can definitely change the way audiences perceive things in society, especially the youth, who may be more vulnerable to media influence compared to adults. This may partly be attributed to their inexperience. It affects how they decide on things that matter greatly to them and to others (Reed). The core and obvious difference is that the radio only produces sound, while the television produces both sound and images. The radio was formed from different ideas coming from Michael Faraday’s electromagnetism, to James Clark Maxwell’s treatise on electricity and magnetism, to Heinrich Hertz’ Hertzian waves, down to Gugliemo Marconi’s wireless telegraph and signal company (the world’s first radio factory) and tuned syntonic telegraphy (Parker). The radio was first used as a transmitter of information, especially for the ships who sails long distances (Parker). This later on became a major requirement for ships, especially to have radio auxiliary power and two operators with a licensed driver after the Titanic sank in early 1900’s (Schoenherr). Previously, the programs in radio were only for musical and talk show purposes. However, starting 1940, the programs in radio also offered drama and news (Schoenher). In California, KALW San Francisco is one of the stations that operated in FM as it was aired on September 1. 1941. It was licensed by the Federal Communications Commission on March 10, 1941, to broadcast educational programs. Its first program was Schoolcast. The listeners of this program were mostly soldiers training in tanks as their radio is reached by the signal of the station (Tripod. com). Radio was even once classified as monopolistic competition, as only few individuals or group of people operate the radio industry in some states. But with the Telecommunications act of 1996, ownership was also granted to some groups (Drushel). Nowadays, there are registered and licensed 643 public and private FM and AM radio stations available for the listeners in California. One of these is 102. 7 KIIS FM or KISS FM in Spanish located in Los Angeles (SHG Resources State Handbook and Guide). The station was first heard in 1948. Presently, it was owned and managed by Clear Channel Communications. The station is actually a result of change formats, purchasing, and trade frequencies among defunct radio stations, individuals, and companies. Today it the stations is also known as LA’s #1 Hit Music Radio Station as it is one of the highest rated Radio station in the United States, and is recognized as 2007’s station of the year. The station plays RB, pop, and rock music. They said that their play list is based on the likes of their listeners. Unlike any other station, they censor the songs before they play it on air. One of the popular personalities in the station is Ryan Seacrest. In society, some topics are beyond common knowledge, for example technical terms that are medical in nature and only medical experts can further explain. By having discussions on the radio or in television or having these placed in an article will allow information for more people, especially if these concern health and safety of the majority. Critical issues need to be exposed, analyzed, evaluated, and properly addressed, thus the role of media is vital in this stage (RadioIslam. org). Popular media, like FM Radio programs, particularly KIIS FM, in the late capitalist societies became the primary source of knowledge and experience virtually about anything, including gender. It is said that they are important in the creation of power relations in society (Hains). Take for example the social status of women and men. In the construction of gender and sexuality, it is said that the school, particularly the teacher, plays a very important role in this crucial stage. As expected, one can only be masculine and feminine. In some cases, some of the abuses of these children are coming from male teachers, whether this be physical or verbal. Some experts opine that femininity is always shown as sexual appeal, while men are sex seekers. Students would favor a woman teacher rather than a male teacher because they act as mothers and more overtly show concern for their students. To some students, male teachers are impatient. Male students are punished heavily by male teachers as compared to female students. Having said all of these, we can say that both sexes experience harassment and abuse from both sexes, and not just the females (Chege). The media can use their influence to expose these problems and seek help and justice for this people, who at an early age have been subjected to such trauma. Moreover, it may be worth noting that media may also be partly blamed for reinforcing both the abusive behavior of the teacher and the shame felt by student over her stigma (Chege). Previously, females were viewed as passive. They are not allowed to work and usually stay at home, doing the chores of a wife, and only serve as trophies of their husbands. Worse, they are not allowed to go to school as it was believed that only men can seek education since they are the heads of their families. They are always expected to watch themselves and to act according to the norms of society, especially in the eyes of men as she is the object of men’s sight. Her skin must be supple, hairless, and smooth. Her face must be free of wrinkles, with no signs of stress or whatsoever. Her lips must be kissable, and her eyes mysterious. Women are said to be more restricted with their movements. They must be cross legged when sitting, and toes pointing only in straight or inward directions. Aside from these, they are also trained to show their smiles more than men do. They must stand with stomach in and chest out. If any of these are violated, it means that they violated norms of morals, speech, and movements. Moreover, women tend to occupy the lower and marginalized positions in a company, or even in society. Most women are given reproductive, productive, and community work. Reproductive tasks would include giving birth, feeding and educating her kids, taking care of her husband and children, and other domestic tasks. Her productive work would mean to produce products and services for others’ consumption. Community work would entail her to support different activities that will directly benefit society through volunteerism. However, not all women are given the chance to enjoy community work, since they are burdened by her reproductive and productive functions. Men tend to be more powerful in most realms. Needless to say, they occupy most of the highest positions in industrial organizations and society; thus the glass ceiling phenomenon (Chege). On the other hand, men are expected to be active, and to make things happen. They go out of their houses to work, and were sent to school whether they like it or not. Men are allowed to sit with legs apart so they can move loosely from one place to another (Employees. oneonta. edu). Nowadays, as media plays a greater role in building society, things have changed. There is equality among men and women. Women are more empowered to do things that men usually do. Media brought the new concept of a woman, someone who is ideal. For most, what is beautiful is a woman who is firm, with a narrow hip, with a small breast, and slim, as evidenced by the models in the cover of a magazine. For those who do not posses this kind of body, dieting is an alternative. Another way is to have surgery in order to enhance one’s physical attributes. Diet and surgery are some of the popular topics both in print and non-print media (Employees. oneonta. edu). Women are becoming more liberal as evidenced in the paper of Izabel Magalhaes. She said that it the responsibility of media especially radio in introducing the said concept to these women. Media is more open about talking about women’s stories that discuss their sex experiences at the expense of entertainment of others (Magalhaes). They say what they feel; they enact what they think (Employees. oneonta. edu). Women would go to school and get the job opportunities opened for men, and nowadays, women excel in different fields, almost overtaking men in different positions and levels. Some male workers would even be surprised that their boss is a woman In KIIS FM; men are not the only DJ’s in the station. There are also women who work everyday for the station. Even in describing the achievements of a woman, some adjectives that are associated with men are actually used. Those words are not anymore exclusive to men. The main reason is that men are usually viewed as individuals with physical strength. Nowadays, physical strength is not the only issue, topics about men’s health, fashion, and trips are now being featured by the media. This time, the notion that men only desires for women is not anymore true, since nowadays they are also interested in fashion, health, and many other things like women do (Magalhaes). As what have mentioned a while ago, media, particularly radio is also used to attract possible buyers by different companies. It is said that advertising, such as those in radios, contributes in representing and constructing gender identities in urban region which also exists in the past. The interests of large corporations are presented to the people, and whoever has the most interesting advertising skills and features will be favored by the consumers (Magalhaes). Alternatives were provided in front of us everyday, both are competitively packaged. Women are now represented by these advertisements as liberal, yet viewed as a commodity to be used by the society. Men on the other hand, are presented to be not only dominant over women, but with other types of men as well: disabled, heterosexual, homosexuals, and many others. At some point, women remains presented as incapable and dependent on men, and that it is assumed by the society that their existence is for the purpose of men’s pleasure. Some advertisements would use adjectives for a product that is a characteristic of a woman (Magalhaes). The choice of words will trigger our minds to think of different things. But because of these, more women are verbally harassed by men, whether in public or in private places. This injury is transformed into grievance, and lastly to a dispute. These situations encouraged more women to aspire greater positions in the society like in Congress, in the courtroom, or in media, and to acquire greater power. It is assumed that the media can change an individual’s outlook in life, behavior, ethics, and values. The combination of media with law, for example, has goals of transforming the society, using naming, blaming, and claiming. Naming would imply discussing harassment and defining it; blaming would mean identifying the suspect for harassment; and claiming would demand for the transformation of grievance into a remedy. In this situation, media can be used to educate the people in the different harassments that women acquire. But despite this fact, until now, there are still women who remains marginalized in the society. They still remain powerless and voiceless against the criminals (Laniya). Aside from advertising, media is also influential in the political realm. In every Presidential election, candidates would use the media to reach more people, and to persuade them to vote for him or her, such as in the case of the United States. This scheme started in 1930’s and 40’s when President Roosevelt used the radio to campaign in such a conversational manner with the people. Its success triggered other U. S Presidents to follow him, such as Franklin D. Roosevelt, Harry S. Truman, Dwight D. Eisenhower and John F. Kennedy. Aside from media exposure for these candidates, media can also be a source of funds for the candidates (The University of Texas at Austin). The voter’s idea of the personality of the speaker either make or break them. However, we should remember that personality and leadership is not really together. There were presidents who are idolized for their great leadership, but not for their personality. There were inefficient leaders who are revered for their personality (The University of Texas at Austin). Television and radio debates are important especially in educating the voters about who the deserving candidate They scrutinize the past and present of this candidates. But although media affects our decision regarding this matter, studies would show that face to face contact is still the most effective medium to get votes from the people. In election histories, it is said that a well oiled political machine, particularly with good relationship with the media, is more likely to win the elections (The University of Texas at Austin). In this juncture, we can say that indeed, media has the power to make a change, but not as much powerful as we do (The University of Texas at Austin). The real problem is that people does not have the power to control the media. It is said that in this setting it is the minority that dictates the people the things that they want others to know, the events that will only be consider for reporting, the facts that will be examined and evaluated, and many other instances. This minority controls the media, which affects the politics of the country, then way wee live, the way we talk, the way we think, and many others. The discussion on radio and televisions regarding any political issue that directly affects the interest of the people is only limited, as it is restricted to discuss some sensitive issues. Take for example if the discussion on the radio program is anti-Semitism, the station would not actually invite true anti-Semitist. In this case, the discussion is not really a discussion of the topic at all. Investigative journalism on the other hand, plays as a hero in revealing to us the hidden truth, up to some point that they already invade public lives (RadioIslam. org). The music played on the radio affects our moods and our emotions. Music can trigger sad and happy memories, depending on the song played at the program. Radio stations can dictate what kind of music and genres society ought to appreciate, and which singers ought to be popular. It modifies choice of music into something that favors the capitalist. Other artists may not be given the chance to be heard and present their talent (RadioIslam. org).

Business Plan For The Mead Johnson Nutritional Company Marketing Essay

Business Plan For The Mead Johnson Nutritional Company Marketing Essay An action research was sponsored by Mead Johnson in collaboration with NGO to access its efficacy in terms of increasing weight of infants of weaning age in urban slums of Dhaka city capital of Bangladesh. The findings of the study states that Infants weaned on ENFAMIL had more weight and length gained compared to control group Mothers attitude and infants acceptance of ENFAMIL was satisfactory. Storage pests (insects) were found on in one batch of weaning packets. Now Mead Johnson wants to access the acceptance of ENFAMIL in terms of its price, packaging, taste/quality among middle and lower middle class families. In the context of the current maturity of the market and the strategic options available, it is first necessary to assess whether the company is marketing the right product form the point of view of the consumers. Hence evaluation of the product is necessary. The specific objectives of the research are to assess consumer evaluation in the broad areas of: Packaging Product Price The end objective is to identify areas that need to be strengthened and also the existing strength areas that can be exploited. Start up summary Start-up costs of Mead Johnson consist of legal costs, research, Manpower, marketing/promotion product is to fund start-up expenses with Companys reserved fund, owner investments and a long-term business loan. Product Testing- ENFAMIL Research Budget Item Unit Cost Total (Taka) Sample product 818 150.00 122,700.00 Consultancy fee 2 8,500.00 17,000.00 Team leader and key members 8 8,000.00 64,000.00 Field Work Supervisor cum Data Quality Controllers 16 5,000.00 80,000.00 Data Collectors 40 3,000.00 120,000.00 Study Coordinator 2 7,000.00 14,000.00 Controller of Field Operation 4 6,000.00 24,000.00 Focus group discussion 64 300.00 19,200.00 In-depth interview 20 500.00 10,000.00 Data Analyst 2 9,000.00 18,000.00 Daily allowance 40 120.00 4,800.00 Particulars 2,000.00 2,000.00 Printing of Data Collection Instrument 5,000.00 5,000.00 Stationary 4,550.00 4,550.00 Photocopying and binding of reports 2,750.00 2,750.00 Pre-testing of Data Collection instrument 3,000.00 3,000.00 Total expenditure 511,000.00 Source of Capital : The source of capital is as follows: Funded by company 45% 270000.00 Owners investment- 20% 120000.00 Loan from Bank- 35% 210000.00 Total Capital: 600000.00 RESOURCES REQUIREMENTS FOR OPERATION: Physical resources: The physical resources of this project will be include all essentials office equipments such as, computers, phone and fax, internet connection for data transfer, data collecting equipment. The costs of the physical resources Taka 140,000.00 (  £1320.00) PHYSICAL RESOURCES UNIT TOTAL COSTS Sample product 818 122700.00 Printing of Data Collection Instrument 2 5000.00 Particular 10 2000.00 Pre-testing of Data Collection instrument 5 3000.00 Stationary 7300.00 Total 140,000.00   Human Resources: POSITIONS NUMBER OF EMPLOYEES Administrative Assistant 1 Team Leader and key members 8 Supervisors cum Quality controllers 16 Data collector 40 Study Coordinator 2 Controller of Field Operation 4 TOTAL 71 Initially there will be a Team Leader who is responsible for the operational work. One will be an administrative assistant who will deal with all the paper work and who will take care of the administration duties. The remaining people will be divided into few groups. After taking all the necessary information members of the each group will forward these information to team leader to processing the activities. Financial Resources: The funding and investments for this project will be received from the companys own fund, owners personal investment and loan from the Banks. Research budget with sample products initial expenses is taka 511,000.00 (  £4820.00) RESEARCH DESIGN The research design is essentially a concept cum usage test. The details are discussed in turn. New product development: The development of original products, product improvements, product modifications, and new brands through the firms own RD efforts. The major criteria of new development are written below with a short description: Idea generation:The systematic search for new product ideas- Idea screening:Screening new product ideas in order to spot good ideas and drop poor ones as soon as possible. Product concept:A detailed version of the new product idea started in meaningful consumer terms. Concept testing:Testing new product concepts with group of target consumers to find out if the concepts have strong consumer appeal. Product development is a major part on marketing. The RD of any company does the mainly product development. In Bangladesh Mead Johnson havent have any RD departments. Mother company of Mead Johnson well known non-government social organization have innovated the product according to the consumer need, and analyzing the segment, culture and the other part of marketing. Study Design We have conducted a house-to-house random survey using structured questionnaires through personal interview. In our case Monadic test design as followed i.e. each respondent would tried one test product only. Prior to the main quantitative survey qualitative exploration was done through Focus Group Discussions (FGD). The opinions were collected in following sequence in the main survey: Selection of Respondents Discussion on need need gaps on weaning food Introduction to concept reactions thereof Product placement Reactions to product Reaction to price METHODOLOGY The agency proposed a house-to-house random survey to be conducted using a structured questionnaire through personal interview. In this case Monadic test design would be followed i.e. each respondent would try one test product only. Hence, we propose to place the product to the respondents for a period of 15 days after which their opinion on the product will be gathered. During this period they will use the product as suggested. Prior to doing the quantitative product test 8 Focus Group Discussion (FGD) will be conducted to have an in-depth understanding of the choice factors and to generate consumer vocabulary for the same.  ­Ã‚ ­ Measuring tools to used For rating on choice factors an 11-point scale (0-10) was used. Consumers will give mark out of ten. This scale has equality of interval properly and is reliable. This is also closest to reality because consumers are familiar with this scale and can easily rate on any factor. Sampling Universe Considering the geographic spread the Company has proposed that the following towns would be covered in the study. Dhaka( Capital city ) Chittagong Rangpur Syhlett In sum, the sampling universe for this study is all households having infants aged 4 to 10 months belonging to socio-economic classes B and C (appendix) in the selected towns. Sample Size Qualitative (FGD) Quantitative Metro: Dhaka 2 156 Large: Chittagong 2 85 Medium:Rajshahi 2 84 Small: Syhlett 2 84 Total 8 409 The allocation of sample size across the selected towns was done on the basis of sampling error ranges and also of heterogeneity of households within the town classes. For larger towns higher numbers of samples were covered to capture its diversity/ heterogeneity. In all there were a total of 8 FGDs and subsequently 409 respondents for quantitative study. Standard error ranges for different percentage estimates at the 95 % level of confidence based on simple random sample size. Sampling Technique We followed a multi stage, stratified sampling method to ensure representative samples. Within a town, households were selected by the Random Route technique (Cluster sampling). In each cluster/ area (smallest urban unit) 5 households were covered. Thus a total of 17-31 clusters/ areas were covered in each town, depending on sampling size. Target Group As mentioned, ENFAMIL targets the middle class and lower middle class consumers. Middle and lower middle class consumers are more concentrated in the urban towns than in the semi-urban towns or rural villages and hence urban target consumers are more accessible to the marketers for a new brand. Therefore, this study would be limited to urban towns only. Hence, primary target segment for ENFAMIL is all the households of the urban towns having at least one child between 5 to 10 months age and belonging to the middle and lower middle class. Time Plan for the Study Weeks Activities 1 2 3 4 5 6 Sample Survey Preparatory Work for Sample Survey Instrumental Development Field Briefing, Training Field Work For Sampling Survey Data Entry Analysis for Sample Survey Reporting Focus Group Discussion Desk Research for the program Training Module Preparatory Work Collection of Reports, documents and historical Data Reporting Draft Report Final Report Head of the household The analysis of the respondents is given center-wise and on the basis of socio-economic classification. Standard market research classification of income is provided below. Center SEC Age of the Child (In Month) Dhaka Chittagong Rajshahi Syhlett SEC B SEC C 5-8 Months 8+ Month Total Total 156 85 84 84 188 221 218 191 409 1. Less than Tk 3000 15% 9% 13% 4% 4% 17% 12% 10% 11% 2. Tk 3001-4000 21% 20% 35% 14% 12% 30% 23% 21% 22% 3. Tk 4001-5000 18% 26% 31% 26% 20% 27% 22% 26% 24% 4. Tk 5001-6000 11% 14% 6% 19% 13% 11% 10% 15% 12% 5. Tk 6001-7000 10% 8% 6% 13% 14% 5% 9% 10% 10% 6. Tk 7001-8000 6% 5% 6% 4% 9% 2% 5% 6% 5% 7. Above Tk 8000 19% 18% 4% 20% 27% 6% 20% 11% 16% Mean Score (In Taka) 7199 6682.9 48649.4 6567.9 8422.5 4834.4 6968.5 5930.4 6483.7 Table : Monthly disposable income In majority of the market research projects we consider disposable monthly family income (DMFI). This is the amount of total earning of the family left after paying house rent, if any. This is a very good indicator of purchasing power. Needless to mention, average DMFI of the residents of Dhaka is more. And, quite obviously respondents belonging to SEC B had higher DMFI than their SEC C counterparts. However in all the centers, barring Dhaka, majority of respondents live in own houses especially at Chittagong and Syhlett (around 76-87%). In Dhaka 77% of the respondents live in rented houses paying an average house rent of Taka 574 per month. Family Size Number of Children The respondents had standard family size in most cases ranging from 4.7 to 6.2. In other words the average family size was 5.3. The following table will give an idea about the number of children the respondents have. Table: Family Size Center SEC Age of the Child (In Month) Dhaka Chittagong Rajshahi Syhlett SEC B SEC C 5-8 Months 8+ Month Total Total 156 85 84 84 188 221 218 191 409 Mean Score 4.7 5.9 5 6.2 5.6 5.1 5.4 5.3 5.3 List of Children Boy Girl List of Children Boy Girl 05 Months 16% 10% 08 Years 12% 12% 06 Months 13% 17% 09 Years 8% 7% 07 Months 12% 13% 10 Years 6% 8% 08 Months 10% 15% 11 Years 3% 6 09 Months 18% 17% 12 Years 6% 4% 10 Months 30% 28% 13 Years 2% 1% 01 Year *% *% 14 Years 1% 3% 02 Years 4% 3% 15 Years 2% 1% 03 Years 6% 9% 16 Years 1% -% 04 Years 11% 9% 17 Years -% *% 05 Years 12% 16% 18 Years *% -% 06 Years 11% 13% 07 Years 4% 6% Total 207 202 On an average the respondents have two children. Among the 409 respondents interviewed 298 had children below 8 months and 191 had children above 8 months on the basis of which they were selected. The Respondent 99% of the respondents were housewives. The respondents were primarily young and 65% of them belong to the age group of 18 to 25 years whereas rests are between 26 to 35 years. able: Occupation of the Respondent Center SEC Age of the Child (In Month) Dhaka Chittagong Rajshahi Syhlett SEC B SEC C 5-8 Months 8+ Month Total Total 156 85 84 84 188 221 218 191 409 1. Housewife 99% 100% 98% 100% 98% 100% 99% 99% 99% 2. Student -% 1% -% 2% 2% -% -% 2% 1% 3. Part time job -% 1% 2% 1% 2% *% 1% 1% 1% 4. Full time job 1% 2% 2% 2% 2% 1% 2% 1% 2% 5. Others 1% 1% 1% 1% 2% *% *% 2% 1% INFORMATION AREA CONCEPT PACKAGING PRODUCT status motive needs. overall measures -Likeability Uniqueness -Nutrition -Modernity -Overall rating -Attractiveness Attractiveness -Physical appearance (looks, granularity, etc.) -Dynamism -Intention to try -Uniqueness Pack size -Preparation convenience (easy to mix with water, does not form lump, etc.) -Friendliness -Intention to use regularly -Credibility Packshape/Graphics/Design/ color -Taste, aroma, etc -Age Information Literature/information -Storage convenience -Trustworthiness Overall acceptability Ability to preserve content -Longevity, not forming lump -Premium Usefulness of information given on the pack Insect growth, etc. -Sophisticated Credibility of information Can be mixed with milk, soup, etc. -Natural/fresh Usage Experience Majority of the respondents (61%) had consumed almost both the packets given for usage. Some 27% had consumed at least one packet in the 15 days, the time given to them to try the product. During this time phase, on average the product was given two times daily to the child mixed with only water (about average of 253ml) in most cases (69%). About 26% of the mothers had also mixed sugar or other items with ENFAMIL. Hot water was preferred most by the respondents (79%), whereas 14% used tepid water. DIAGNOSTIC OF PERFORMANCE: It is clear that the respondents had adequate product experience. Their views on the product therefore are meaningful. We first examine the overall performance indicators of the product. For this we shall consider three indicators- Intention to regular use, Intention to try, and overall rating. Of these three, intention to regular use is the strongest indicator as it expresses the probability of buying and using the product. Intention to try comes next. And overall rating is the third most important indicator as it signifies how much the product is liked Spontaneous Reaction On exposure to the concept the respondents were asked to express their feeling about good or bad. The major reactions are shown below: Center SEC % Reactions Dhaka Chittagong Rajshahi Syhlett SEC B SEC C TOTAL Childs health will remain good if fed along with breast milk 41 45 42 7 36 34 35 Liked the literature which states this is necessary along with breast milk 25 12 13 8 11 21 16 Child will get nutrition 29 6 6 7 13 17 15 Has Vitamin 17 12 15 8 14 14 14 Literature gives Impression that it will be a quality product 3 22 4 17 12 9 10 Balanced diet 13 7 8 4 9 10 9 Helps in rapid 10 16 6 4 9 10 9 Base: 156 85 84 84 188 221 409 At a top of mind level, childs health has registered most. It is understood that if fed along side continued breast-feeding ENFAMIL would ensure good health. It nutrition, being balanced diet, and helping in babys growth have also registered moderately. Likes and dislikes of the concept The respondents were also asked to describe what they liked and disliked of the concept. Only about 2% had any dislike while all had one or more likes of the concept. The major likings are picture of the baby (70%), literature on childs food requirement (26%), the packet (21%). MARKETING MIX Attempting to target relatively high-priced offerings to rural families on the margins of the cash economy, or to the poorest of the urban poor, is simply bad marketing. But Mead Johnson developed this new brand of ENFAMIL so that middle class families can purchase this product at a lower price but meet nutritional demands for infants. The next section will emphasize the 4Ps of ENFAMIL: Product: Nature of product: ENFAMIL milk-based, lactose-free, iron fortified infant formula for first 12 months. Product Features: The only lactose-free, milk-based formula, which includes LIPIL, a unique blend of DHA and ARA à ¢Ã¢â€š ¬Ã‚ ¢ Lactose-free and sucrose-free No sucrose (table sugar) Nutrition value: NUTRIENTS (Normal Dilution) Per 100 Calories (5 fl oz)   Protein, g 2.1   Fat, g 5.3   Carbohydrate, g 10.9   Water, g 134   Linoleic acid, mg 860 Vitamins   Ã‚  Vitamin A, IU 300   Ã‚  Vitamin D, IU 60   Ã‚  Vitamin E, IU 2   Ã‚  Vitamin K,  µg 8   Ã‚  Thiamin (Vitamin B1),  µg 80   Ã‚  Riboflavin (Vitamin B2),  µg 140   Ã‚  Vitamin B6,  µg 60   Ã‚  Vitamin B12,  µg 0.3   Ã‚  Niacin,  µg 1000   Ã‚  Folic acid (Folacin),  µg 16   Ã‚  Pantothenic acid,  µg 500   Ã‚  Biotin,  µg 3   Ã‚  Vitamin C (Ascorbic acid), mg 12   Ã‚  Choline, mg 12   Ã‚  Inositol, mg 6   Minerals   Ã‚  Calcium, mg 82   Ã‚  Phosphorus, mg 55   Ã‚  Magnesium, mg 8   Ã‚  Iron, mg 1.8   Ã‚  Zinc, mg 1   Ã‚  Manganese,  µg 15   Ã‚  Copper,  µg 75   Ã‚  Iodine,  µg 15   Ã‚  Selenium,  µg 2.8   Ã‚  Sodium, mg 30   Ã‚  Potassium, mg 110   Ã‚  Chloride, mg 67   Core value the product is giving to its customer: Enfamil the first infant formula in all over the globe, which contains the nutrients DHA (docosahexaenoic acid) and ARA (arachidonic acid). Also naturally found in breast milk, DHA and ARA have been clinically shown to support infant brain and eye development. Performance of the Pack Likes and dislikes, attribute rating, and overall rating of the pack are examined below to assess the packs acceptability. Overall rating: The rating on the pack on overall was collected on a 7.0-point scale. The ratings are as below. %all Very Poor to moderate 1 Good 2 Very Good 36 Excellent 1 Mean Score (1-7) 6.6 The pack is excellent on overall consideration. Hence it is quite obvious that it would have few dislikes. Price: Prior to exposure to the stipulated price, an effort was made to identify the price most suitable for the brand, via Psychological Monetary Demand (PMD) technique. The respondents were offered a range of price from Tk. 100 to 200 with and increment of Tk. 5, and asked above which price, and at which price or below they would not purchase the brand. The analysis provides the proportion of the target group willing to purchase ENFAMIL at each price level and corresponding monetary demand. For a marketer profit maximization is likely to occur at the highest level of monetary demand. The analysis depicts that maximum monetary gain can be ensured if the price of ENFAMIL is at Tk. 75. Above this price proportion of buyers and monetary value of sales fall drastically. On the other hand, if the objective is to maximize number of users, one can reduce the price down to the level of Tk. 60. Beyond this, interested buyers will be fewer. Price Market price line ENFAMIL @ TK 75 TIME Figure: market penetration strategy Demand pattern According to the market dynamics, the demand for consumable products depends on the price factor along with other related factors i.e. test and preferences, nature of the product, and economic condition of the target customers. After analyzing the market pattern and relationship of price to quantity through sample survey questionnaire the following demand pattern was observed. The analysis provides the proportion of the target group willing to purchase ENFAMIL at each price level and corresponding monetary demand. For a marketer profit maximization is likely to occur at the highest level of monetary demand. Proportion of consumers Monetary Demand Price (%)willing to buy (Assuming pop=100) Tk.50 67 3337 Tk.55 76 4135 Tk.60 83 4958 Tk.65 83 5419 Tk.70 82 5716 Tk.75 82 6125 Tk.80 69 5535 Tk.85 60 5071 Tk.90 46 4137 Tk.95 42 4018 Tk.100 17 1711 Tk.105 15 1540 Tk.110 10 1103 Tk.115 9 1012 Tk.120 0 0 The analysis depicts that maximum monetary gain can be ensured if the price of ENFAMIL is at Taka 75.00 Above this price proportion of buyers and monetary value of sales fall drastically. On the other hand, if the objective is to maximize number of users, one can reduce the price down to the level of Taka. 60.00 Beyond this, interested buyers will be fewer. Thus it can be concluded that the demand for baby food ENFAMIL is elastic. Place : The nature of distribution of the product and the market accessibility also plays a major role after generating awareness of the product among the target customers. If the customers dont have the product at the right place at the right moment than there exists the possibility that those customers will switch to another brand and have bitter experience while purchasing the product . To reverse the effect of the above situation the company should use both direct marketing and indirect marketing channels to promote ENFAMIL. For distributing ENFAMIL the company should use following methods Manufacturer Wholesaler Retailers Customers Manufacturer Customers Manufacturer Pharmacy Customers 1) 2) 3) Figure: Distribution channels Promotion The range of promotional activities available to todays manufacturer or companies can be overwhelming. The promotional action plan for ENFAMIL is listed below. Advertising Newspaper, Billboard, Electronic media: Radio TV Public relation- Social activities, Sponsorship, Awareness campaign about the benefits of baby food product Direct marketing- Promoting via doctors through medical representatives ENFAMIL is very new in the market it requires specific events such as the launch of an advertising campaign or a press conference to announce the launching of the new product. In other cases promotional activities necessarily be required for the NGO to carry out in different local government and private hospitals, clinics, pharmacies and aware rural, urban middle to lower middle class families about the product. In other cases promotional activities involve putting various elements into place for the long term, such as training salespeople for directing marketing to promote this product via doctors through medical representatives. In all cases, it is important to integrate companys promotion efforts; doing so can decrease costs and increase communication effectiveness. SALES FORCAST The sales forecast has been done in three levels. First level depicts optimistic forecast if all other factors affecting sales are favorable. The second level of sales forecast is based on normal ongoing condition of the economy and the next level of forecast is done based on the pessimistic approach. YEARLY ESTIMATED DEMAND Price remains fixed as the product is price elastics Quantity demanded (units in hundreds) Economic condition Portion of Expected customer (assumption) Sales forecast (Units in hundreds ) TK 75.00 6125 Optimistic 90% 5512 TK 75.00 6125 Normal 75% 4593 TK 75.00

Civil War - Gettysburg :: essays research papers

For five days Jackson had looked on Washington spread before him with the Dome of the Capitol in sight from his headquarters on the Georgetown Pike near 7th Street. Lee having recovered sufficiently from his wounds had resumed command of the army but had been summoned to Richmond by President Davis following overtures from ( Vice ) President Johnson to discuss common grounds for a peaceful settlement to the War. Lincoln left the Capital for Canada, reluctantly, following pressure from Cabinet to avoid possible capture by the advancing Confederates who seemed unstoppable as the Union forces in and around Washington disintegrated into a disorderly rabble. Following his heroic retreat from Gettysburg Howard had been promoted to Lieutenant-General and assumed command of the defenses of Washington superseding Major-General S.P.Heintzelman who had very little combat experience. Howard had about 55,000 men but very little control and desertions were whittling this force away hourly. The Federal army was totally demoralized and soldiers were going home as if it was all over, sensing the end was near. Grant had, after eventually capturing Vicksburg on the 4th July been ordered to evacuate and return control to the Confederates under Pemberton. This would be accomplished by the 12th and an uneasy peace would settle across the Western theatre as Lieutenant-General ( Old Pete) Longstreet entrained to take command of all the South’s western forces. Jackson chafed... aware that the Union forces were a spent force and there for the taking, his spies reported that the defenders had shrunk to 35,000 and if they waited for another couple of weeks Washington would be a ghost town. France had broken with England and recognized the independence of the Confederacy and England was expected to follow suit very soon. In Richmond McClellan was leading the Union delegation and was pursuing a course of peace on reasonable terms. Basically, it had settled down to where the borderlines would be drawn. Davis was prepared to concede what was now West Virginia but wanted the Indian and Arizona territories. Robert E.Lee had been appointed commander of all the Confederate Forces and given a free hand in appointments and troop dispositions. Lincoln was under house arrest in Niagara, not because the British had anything against him but for his own safety as his popularity was zero and the British government didn’t want any untoward incident for which they could be blamed. Jackson had

Freudian Theory in “Lord of the Flies” Essay

â€Å"The Lord of the Flies† by William Golding is a social experiment with a twist. It is executed by isolating young boys on a deserted island. They arrive on the island because their airplane was shot down while they were trying to escape a bombing in England. The boys are young so they have not been completely molded by society; therefore they have room to deviate quickly. The isolation removes the blinders of civilization and the true identity of the boys and human nature is revealed. If the reader uses a Freudian approach to reading the novel one will find that Golding’s characters and conflicts follow Freud’s theories of the id, ego, and superego, thus making them more understandable. Studying the Freudian theory allows one to see Jack as the id, Ralph as the ego, Piggy and Simon as the superego, and why they clash. The famous psychologist Sigmund Freud developed a theory that uses people’s personality traits to classify them into three different categories of id, ego, and superego. Although every person contains all three of the forces, one can dominates. â€Å"For Freud, we are simply actors in the drama of our minds, pushed by desire, pulled by conscience† (Understanding the Id, Ego, and Superego in Psychology). This theory allows one to realize that people tend to exhibit behaviors of their category. The id is the primal force of desires and needs. Impulse is controlled by the id. It can be compared to the devil on the shoulder of cartoon characters, and Mr. Hyde. Some people do not keep the id in check so it dominates their personality. Signs of the id are forceful speech, physical expression, and emotional outbursts. Read more:  Ralph quotes lord of the flies essay The ego is the mediator between the id, the superego, and the external world. Ego is the negotiator between desires and morals. Negotiations with the id help it get what it wants without causing too much damage. It also tries to harness the power of the id to achieve things by regulating it. People that have ego personalities want to please everyone; they tell people what they want to hear. The superego is the moral judge and conscience. â€Å"While the ego negotiates with the id, trying to prevent another tantrum, the superego judges the performance† (Understanding the Id, Ego, and Superego in Psychology). Usually the superego’s morals and standards come from figures of authority or society. Most importantly the superego is not affected by impulse or others. Each of the characters in Lord of the Flies each embodies  a certain force which is why they can not work with each other. Jack is a boy who gets angry quickly, acts on his desires, has emotional outbursts, and enjoys hunting and killing, he obviously embodies the id. These traits are a result of the id not being kept in check inside of ones self. Blushing is a sign of Jack’s anger, which happens every time his pride is wounded; â€Å"Jack’s face disappeared under a blush of mortification† (Golding 23). Jack becomes angry so often because he does not censor his emotions. He always does whatever he feels like. The main things that Jack likes to do are hunt and kill. He is driven to do it and his â€Å"compulsion to track down and kill that was swallowing him up† (47). This is very primal and the desire to kill shows his lack of conscience. Since he becomes obsessed with hunting he also has a bloodlust. Sometimes Jack burst out in emotion some times happiness; â€Å"He [Jack] began to dance and his laughter became a bloodthirsty snarling† (Golding 58), and sometimes anger; â€Å"I’m going up the mountain. The words came from Jack viciously, as thought they were a curse† (Golding 119). Jack bursts out because he wants to make it known that he will do whatever he wants, and no one will get in his way. The biggest conflict caused by Jack clashing with the other forces is his separation from the tribe and the creation of his own faction. Jack cannot coexist with the other boys because of his id state. He does not want to be governed so he leaves; â€Å"I’m not going to be part of Ralph’s lot─ I’m going off by myself† (Golding 127). He leaves because his id was under constant scrutiny by the ego and superego of the tribe, so he acted on an impulse. This causes conflict because he takes almost all of the boys with him. Later the same boys kill Simon and Piggy, and hunt down Ralph. Although the id can be beneficial, without the checks from the other forces nothing productive or any long term good can come from it. Ralph is the islands leader he seeks the approval of every one, he is highly influenced by the superegos, he is the only one who can reason with the id, and he can use the id to his advantage, therefore he can be classified as the ego. The ego is the only mediator between id and superego. Ralph strives for the approval of the other boys. He says things that will make them look up to him; â€Å"He’s [Ralph’s father] a commander in the navy. When he gets leave he’ll come and rescue us† (Golding 13). He says things like this because he thinks if he does the boys will like him more. Some things that Ralph wants to do come from the suggestions of the superego; â€Å"The first thing we ought to have made was shelters down there by the beach† (Golding 45). This influence from the superego becomes Ralph’s goal. This happens because he is ego; the id would not heed the suggestions of the superego. Ralph is the only one who can negotiate with Jack, who is the id. When Jack does not become chief, Ralph negotiates and gives him the consolation of having an army of hunters; â€Å"The choir belongs to you of course. They can be an army─ Or hunters─ They could be† (Golding 23). He is able to make sure that the id does not go wild or revolt by offering it other choices. Ralph uses Jack to help him keep a fire; â€Å"We’ve got to have special people for looking after the fire. Any day there could be a ship out there.† â€Å"Ralph I’ll split up the choir my hunters, that is into groups, and we’ll be responsible for keeping the fire going† (Golding 43). Ralph is using the ego’s influence on the id to accomplish a goal. The gradual breakdown of the tribal assemblies is caused by Ralph being the ego. He is not assertive enough as a leader an d is overly concerned with the influence of the superego. He is also worried about what people think of him and if he is making them happy. The ego kept order on the island longer than it would have lasted if it was not present. Simon and Piggy are the only boys that bring morals and the values of society to the island, they act as the superegos. Piggy often reminds the boys of the grownups and the rules of where they came from; â€Å"What’s grownups going to think?† (Golding 84). He does this because his superego cannot stand rules being broken. He constantly reproaches their behavior and tries to invoke rules. Simon displays more of a moral value; â€Å"Then, amid the roar of bees in the afternoon sunlight, Simon found for [the littluns] the fruit they could not reach†¦[and] passed them back down to the endless, outstretched hands.† (Golding 51). He does what is thought of as good and right. He is superego but not in the way piggy is. Piggy’s superego conveys rules, Simon’s conveys morals. Piggy and Simon are both killed because they are superego. The id cannot tolerate the blocks of value set up by superego, so it seeks to destroy them. With the superegos out of the way the id has  more freedom to do what it pleases. The superego is vital for a functioning human or society, without it a breakdown will quickly begin to transpire. Golding’s characters clearly represent Freudian forces. Since each is a different force many conflicts arise. The conflicts would not necessarily have happened if the characters were not set into specific roles. This all makes sense because of the Freudian theory. Golding’s novel demonstrates that in order for civilization or a human to prosper there must be a balance of the Freudian forces. The island lacks a balance of desires, rules, and the pleasing others, which are an essential part of the functioning mind or society, thus the island breaks down. Works Cited: Golding, William. Lord of the Flies. New York: Berkley Publishing Group, 1954 â€Å"Understanding the Id, Ego, and Superego in Psychology†. Dummies. Wiley Publishing, Inc. 5 Nov. 2005 â€Å"Ego, superego, and id†. Wikipedia. 5 Nov. 2005. Ayres, Robert. â€Å"Lord of the Flies Lecture†. Epic333. 5 Nov. 2005.

Gender Socialization by the Toy Industry

The message of gender socialization being imposed upon young children subliminally becomes quite obvious when one observes the Wal-Mart toy department from an unbiased viewpoint. Normally when I venture into the toy department, which is almost always against my will, I’m on a swift mission. Find a toy to reward my 3 year old nephew with after a good week of daycare and get the heck out of there. However, when you’re child free and walking the aisles, you become bombarded with gender driven propaganda. You enter an aisle that might as well say â€Å"For Boys Only† at the entrance. Taking a look around you see cars and trucks packaged in oversized, brightly or dark colored boxes splattered with images of little boys happily playing with the toy all over the box. You pass fire trucks, police cars, race tracks, cowboys, astronauts and construction toys, all clearly portraying them as â€Å"Boys Toys† so vividly all they’re missing is a button one can push that will shout â€Å"This is so not for girls! On a trip to the next aisle over you become overwhelmed by bright pink or pastel boxes, decorated with flower images or sparkly pictures of little girls playing with the toy. You pass Barbie with her plastic blonde hair and plastic blue eyes, next to her obviously less popular brunette friend, Teresa. Clearly this shows little girls what the â€Å"ideal gorgeous woman† should look like. Barbie shows a woman can conquer the world if she’s wearing the r ight outfit. She can be a CEO, flight attendant, lawyer, nurse, doctor, dancer, princess or astronaut and all she has to do is stand still, look pretty, have monstrously oversized breasts, and wear the right clothes. Who really wants their daughter to believe this is the ticket to success? You see the Easy Bake Oven with a big glossy picture of two young girls baking a small desert. You see tea sets and baby dolls and all you come to find is that girls are being subliminally trained they are to be subservient, attractive, domestic and beautiful. They should be demure, domestic, and trained to raise children. I left the toy section a little nauseous. As a child I was given Hot Wheels cars and Barbie’s. I had a black big wheel with flames on it and an Easy Bake Oven. I had an ant farm and a doll house next to each other in my childhood bedroom, and I think I turned out alright. It’s sad to see children’s genders being shoved down their throats by propaganda, especially now that we have male nurses and women in congress; however, pink is for girls and blue is for boys according to the advertising and toy industries, and I doubt that will ever change.